Uses and gratifications research focuses on
A) what benefit advertisers receive from a medium
B) what benefits stations derive from a particular program
C) what stations get from their audiences
D) why consumers choose a given program
E) the personal preferences of programmers in choosing shows
Correct Answer:
Verified
Q1: The study of sign systems is called
A)
Q2: A narrative that transcends eras and countries:
A)
Q3: Ethics:
A) must always be reconciled with making
Q4: Hegemony is
A) organic unity
B) a group's acceptance
Q5: A short-cut way to depict groups of
Q7: Catharsis is another name for
A) climax
B) tension-release
C)
Q8: Trash programs
A) rely on human debasement
B) exploit
Q9: Cultivation analysis studies
A) why people choose certain
Q10: Taking malicious pleasure in the misfortunes of
Q11: The Protestant ethic
A) is a critical methodology
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