Question 1

The study of sign systems is called

Accepted Answer

The study of sign systems is known as semiotics.

Question 2

A narrative that transcends eras and countries:

Accepted Answer

Myths are stories that have been passed down through generations and transcend time and culture. They often feature characters and events that hold significance and meaning for people across different eras and countries.

Question 3

Ethics:

Accepted Answer

Ethics are principles and values that guide individuals and organizations in behavior and decision-making. They are not only relevant but also essential for businesses to operate in a socially responsible and sustainable manner. However, ethics cannot always be reconciled with making money, as some ethical principles may require sacrificing profit or revenue to do what is right. Prioritizing reactions and handling people are also not the core concepts of ethics, although they may be influenced by ethical principles. Finally, ethics are not the same as the operational legal system of a society, although they may intersect and complement each other.

Question 4

Hegemony is

Accepted Answer

Hegemony refers to the dominant group's ability to secure the consent of subordinate groups to their own subordination. Option A, C, D, and E are not related to the concept of hegemony.

Question 5

A short-cut way to depict groups of people:

Accepted Answer

Stereotyping is a short-cut way to depict groups of people by reducing their complexity and diversity to a few general characteristics or traits. This can be done intentionally or unintentionally and can be harmful as it can lead to discrimination and prejudice.

Question 6

Uses and gratifications research focuses on

Accepted Answer

Uses and gratifications research focuses on understanding why consumers choose a particular program and what personal needs or desires they seek to gratify through that choice. It does not focus on the benefits received by advertisers or stations, or the personal preferences of programmers.

Question 7

Catharsis is another name for

Accepted Answer

Catharsis refers to the release of emotional tension, often achieved through the resolution of conflict or climax in a story or play. It is a key aspect of Aristotle's theory of drama.

Question 8

Trash programs

Accepted Answer

Trash programs rely on human debasement and exploit their human subjects for the sake of entertainment. While they may be found on some cable television services, they can also be found on mainstream networks and streaming services. Despite their controversial nature, many trash programs make significant profits due to their high ratings and low production costs.

Question 9

Cultivation analysis studies

Accepted Answer

Cultivation analysis studies focus on how heavy consumers of media content perceive the world. It looks at the long-term effects of media exposure on an individual's beliefs, attitudes, and values. The other options are not relevant to the scope of cultivation analysis studies.

Question 10

Taking malicious pleasure in the misfortunes of others:

Accepted Answer

Schadenfreude is a German word that refers to the feeling of pleasure or satisfaction derived from someone else's misfortune. It is commonly used in English to describe the act of taking malicious pleasure in the misfortunes of others.

Question 11

The Protestant ethic

Accepted Answer

The Protestant ethic consists of three key elements and is an important underpinning of American culture and programming.

Question 12

Symbols that can cross cultures and still retain their central significance are known as

Accepted Answer

Symbols that can cross cultures and retain their central significance are known as archetypes. Archetypes are universal symbols or patterns that are present in the collective unconscious of humans across time and cultures. They are the underlying structures that shape our perceptions, behaviors, and beliefs, and they often appear in myths, literature, and art. Examples of archetypes include the hero, the mother, the trickster, and the shadow.

Question 13

Libertarianism and Social Responsibility:

Accepted Answer

Both libertarianism and social responsibility emphasize individual rights, but they can also come into conflict, particularly when it comes to issues related to media regulation in the US.

Question 14

Self-reflexivity is another name for

Accepted Answer

Self-reflexivity refers to when a work of art or media acknowledges its own fictionality or the fact that it is a representation. Breaking the fourth wall, which is when characters directly address the audience, is one example of self-reflexivity in media.

Question 15

Para-social interaction

Accepted Answer

Para-social interaction refers to the one-sided relationship that people have with media characters. It is a phenomenon where people feel a sense of attachment and intimacy with characters they see on television or other media, despite knowing that the relationship is only one-way. This can lead to feelings of loneliness and isolation, as well as a distorted view of reality.

Question 16

LOP Theory is

Accepted Answer

The answer of LOP Theory is
...

Question 17

Auteur Theory

Accepted Answer

The Auteur Theory is not limited to European program content and it was not developed by Herbert Gans. The Auteur Theory suggests that a director can be considered the "author" of a film if they put a recognizable stamp on the work, and it is a form of originator criticism. Therefore, both statements "C) is applicable when the creator puts a recognizable stamp on the work" and "D) is a key form of originator criticism" are correct, making option E the best choice.

Question 18

Evergreens are

Accepted Answer

Evergreens are programs, such as movies or TV shows, that have remained popular over a long period of time, often several decades.

Question 19

Using the camera to portray a character as dominant or powerful will involve

Accepted Answer

The vertical camera plane can be used to portray a character as dominant or powerful because it creates an upward angle, making the character appear taller and more imposing.

Question 20

Tabloid journalism

Accepted Answer

Tabloid journalism is characterized by sensationalism and emotion, and it is often associated with entertainment value. While some tabloid stories may contain elements of truth, many are exaggerated or completely fabricated in order to grab readers' attention. As newspapers continue to struggle with declining readership, the prevalence of tabloid journalism may be decreasing, but it has not disappeared entirely.

Quiz 1: Media Criticism in a Digital Age Professional and Consumer Considerations