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Zeithaml, Parasuraman, and Berry (1990), Identified and Fine-Tuned Five Dimensions

Question 5

Multiple Choice

Zeithaml, Parasuraman, and Berry (1990) , identified and fine-tuned five dimensions used by consumers to evaluate service quality.Which of the five dimensions is concerned with promptness and helpfulness?


A) Responsiveness
B) Assurance
C) Reliability
D) Empathy

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