You know you have to convince the group to pay a little extra for the trip to New York City, so you examine their Facebook pages to see who's into travel, what their likes and dislikes might be, and if they typically donate money to charity. You use that data to help construct your persuasive speech, making solid use of ________.
A) facts and statistics
B) ethical speaking
C) audience analysis
D) rapid impression formation
E) digital sleuthing

Question

Quizplus · Accepted Answer

The person is using audience analysis, which involves examining characteristics of the audience such as their interests, values, beliefs, and attitudes to tailor a persuasive message to their specific needs and preferences. The fact that the analysis is being done through Facebook suggests that it is digital audience analysis or social media analysis. The other options are not relevant or sufficient to explain the person's actions.

You Know You Have to Convince the Group to Pay