The entertainment overcoming resistance model argues that viewers become deeply engaged in health-oriented storylines rather than in their immediate environments and experience vicarious cognitive and emotional responses to the narrative as it unfolds. This phenomenon is called _________.

Question

Quizplus · Accepted Answer

Involvement is the correct answer because it refers to the phenomenon where viewers become deeply engaged in health-oriented storylines and experience vicarious cognitive and emotional responses to the narrative as it unfolds.

The Entertainment Overcoming Resistance Model Argues That Viewers Become Deeply