Narrative persuasion theory asserts that people are transported into media stories, focusing their attention and mental processing on what's happening on the screen before them. Because they see ________ between themselves and the characters and therefore develop ______ with them they are less likely to become aware of any possible persuasive attempts embedded in the story.

Question

Quizplus · Accepted Answer

Narrative persuasion theory suggests that when individuals perceive similarity between themselves and the characters in a story, they are more likely to develop empathy with the characters and become emotionally invested in the story. As a result, they are less likely to critically evaluate or become aware of any persuasive messages that may be embedded in the story, making them more susceptible to persuasion.

Narrative Persuasion Theory Asserts That People Are Transported into Media