In the American commercial mass media system, the real customers, the people whom media producers must ultimately satisfy, are the __________, not the ________.

Question

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In the American commercial mass media system, the real customers are the advertisers, not the audience. This is because the primary revenue source for most media companies comes from advertising, not directly from the audience. The content is designed to attract a large or specific audience that advertisers want to reach, making the advertisers the primary customers to be satisfied.

In the American Commercial Mass Media System, the Real Customers