Question 1

_______________ demonstrating the fear of globalization that other countries often express.
A) Communist China and democratic South Korea both limit the number of American movies that can be shown in their movie theaters,
B) American people use the terms "French fries" and "French toast,"
C) Cuba limits Americans from entering their country,
D) President Obama addresses the United Nations to discuss foreign policy,
E) Americans trail the rest of the modern world in the number of citizens who learn a foreign language,

Accepted Answer

Communist China and democratic South Korea limiting the number of American movies that can be shown in their movie theaters demonstrates a fear of globalization as they are restricting the influence of American culture on their own.

Question 2

_________theory argues that people learn through observation.
A) Social Responsibility
B) Critical Cultural
C) Social Cognitive
D) Normative
E) Social Constructionist

Accepted Answer

Social Cognitive theory, also known as observational learning theory, argues that people learn by observing the behaviors and outcomes of others. This theory emphasizes the importance of cognition in learning, as individuals are able to form mental representations of observed behaviors and use these representations to guide their own behavior in the future.

Question 3

___________ theory argues that in exchange for a great degree of freedom, media have a responsibility to serve the public.
A) Social Responsibility
B) Critical Cultural
C) Social Cognitive
D) Normative
E) Social Constructionist

Accepted Answer

The Social Responsibility theory emphasizes that media outlets have the freedom to present any content they desire, but they must act responsibly and provide the public with unbiased and objective information that serves public interest, helps the society tackle issues, and contributes to the healthy functioning of democracies. In this theory, the media functions as a watchdog of society, and their duty is to keep the public informed and educated about various issues.

Question 4

____________ theory argues that media industries serve to support structure, but people's agency can have influence.
A) Social Responsibility
B) Critical Cultural
C) Social Cognitive
D) Normative
E) Social Constructionist

Accepted Answer

The Critical Cultural theory argues that media industries support societal power structures, but individuals have agency and can resist or challenge these structures. The Social Responsibility theory suggests that media industries have a responsibility to educate and inform the public, while the Social Cognitive theory focuses on how individuals learn from media. The Normative theory concerns what media should and should not do, while the Social Constructionist theory emphasizes how media constructs and shapes our understanding of reality.

Question 5

Little Timmy sees cartoon Tom hit cartoon Jerry with a big stick, and later, when frustrated by playmate Little Arthur, strikes him with his plastic pail and shovel. Timmy has __________ what he saw in the cartoon.
A) imitated
B) assimilated
C) identified with
D) internalized
E) represented

Accepted Answer

The answer of Little Timmy sees cartoon Tom hit cartoon...

Question 6

___________ is the increasing amount of commercial content appearing in all media.
A) synergy
B) brand entertainment
C) hypercommercialism
D) ambient advertising
E) cross branding

Accepted Answer

Hypercommercialism refers to the increasing and pervasive presence of commercial content in all forms of media, including television, movies, social media, and video games. This can often lead to a blurring of the lines between advertising and entertainment, and can be a source of concern for those who worry about the effects of advertising on society.

Question 7

One way to grasp the true influence of mass media is to understand its power as cultural _____________ who shape our ideas, feelings, and thoughts through the messages they send, ultimately shaping and defining our realities.
A) arbiters
B) structuralists
C) storytellers
D) elites
E) barkers

Accepted Answer

The answer of One way to grasp the true influence...

Question 8

In the mass communication process, the vehicle conveying the message is the ________.
A) agency
B) sender
C) medium
D) encoder
E) transmitter

Accepted Answer

The medium is the vehicle that carries the message from the sender to the receiver. The agency is the organization responsible for creating and disseminating the message, while the sender is the person or entity that initiates the message. The encoder is the person who creates the message, and the transmitter is the device that sends the message through the medium. Therefore, the best choice is C – medium.

Question 9

Critical cultural theorists believe that the reality of our social world is the product of the interaction between ___________.
A) structure and agency
B) agency and culture
C) language and society
D) structure and society
E) in groups and out groups

Accepted Answer

Critical cultural theorists believe that the reality of our social world is created through the interaction of structure, which includes social norms, rules, and institutions, and agency, which is the capacity of individuals to act and make independent choices. Therefore, the best choice is A, structure and agency.

Question 10

Neo-Marxism differs from traditional Marxist theory in that in contemporary times elites exert their influence not through ownership of the __________, but by their control of the___________.
A) superstructure/base
B) base/superstructure
C) media/government
D) government/media
E) agriculture/manufacturing

Accepted Answer

Neo-Marxism suggests that contemporary elites maintain their power not through control of the economic base (e.g., means of production) as in classical Marxism, but rather through control of the superstructure, which includes culture, institutions, politics, and the media.

Question 11

Advocates of social cognitive theory would most likely make which of the following claims?
A) Children playing violent video games will be more likely to commit violent crimes.
B) Contemporary young people are media multitaskers.
C) The financial interests of media owners and economic elites too often are the same.
D) Democracy relies on an informed public.
E) Media addiction is a real problem.

Accepted Answer

Social cognitive theory suggests that people can learn through observation and imitation of others. Therefore, advocates would likely claim that children playing violent video games might imitate those behaviors, potentially increasing the likelihood of committing violent acts.

Question 12

In the American commercial mass media system, the real customers, the people whom media producers must ultimately satisfy, are the __________, not the ________.
A) advertisers/Federal Communications Commission
B) advertisers/audience
C) Federal Communications Commission/advertisers
D) audience/advertisers
E) elites/people

Accepted Answer

In the American commercial mass media system, the real customers are the advertisers, not the audience. This is because the primary revenue source for most media companies comes from advertising, not directly from the audience. The content is designed to attract a large or specific audience that advertisers want to reach, making the advertisers the primary customers to be satisfied.

Question 13

__________ theory argues that people see the world as a more dangerous place because of the heavy exposure television gives to crime and violence.
A) Cultivation
B) Social cognitive
C) Critical cultural
D) Social responsibility
E) Relational Dialectics

Accepted Answer

The theory described in the question matches the concept of Cultivation Theory, which argues that the heavy exposure to media (such as television) can shape an individual's perception of the world, causing them to believe that it is more dangerous than it actually is.

Question 14

People using today's generation of videogame consoles can play single or multi-player games, download movies and television shows, surf the Internet, check their Facebook accounts, stream iHeart Radio, and tune in to the Weather Channel, Sports Center, and HBO. This technology represents a good example of ______________.
A) audience fragmentation
B) clutter
C) convergence
D) concentration
E) media addiction

Accepted Answer

The technology described in the statement represents convergence because it combines multiple forms of media and activities (videogaming, streaming, social media, TV viewing, etc.) into one device.

Question 15

According to technology writer Dan Gilmor, because we are no longer mere recipients of media content; we are also creators, we have become the ___________.
A) true consumers in the mass communication process
B) people formerly known as the audience
C) true media multitaskers
D) modern-day equivalent of the Colonial pamphleteers
E) faceless, tasteless audience

Accepted Answer

The phrase "people formerly known as the audience" refers to the idea that we are no longer passive consumers of media, but active creators and participants in the communication process. This concept highlights the shift from a one-way communication model to a more interactive and dynamic one. It also suggests that we have greater agency and influence in shaping media narratives and discourse.

Question 16

An important distinction between interpersonal communication and mass communication has to do with feedback. In interpersonal communication it is ___________; in mass communication it is ___________.
A) indirect & inferential/direct & immediate
B) imbued with nonverbal cues/imbued with mediated symbols
C) direct & immediate/indirect & inferential
D) imbued with mediated symbols/imbued with nonverbal cues
E) masked by nonverbal communication/masked by visual communication

Accepted Answer

In interpersonal communication feedback is direct and immediate, whereas in mass communication it is indirect and inferential due to the lack of direct interaction between the sender and receiver of the message.

Question 17

Mass communication messages tend to be ____________ than those typically found in interpersonal communication.
A) much more idiosyncratic
B) much more personal
C) much less flexible
D) much less subject to cultural values
E) much more impersonal

Accepted Answer

The answer of Mass communication messages tend to be ____________...

Question 18

One similarity between mass communication and interpersonal communication is that their messages often are ___________; that is, they can be interpreted in many ways depending on the receivers' fields of experiences.
A) personal
B) nuance-rich
C) geographically bound
D) ambiguous
E) analogous

Accepted Answer

Both mass communication and interpersonal communication can result in messages that are open to interpretation, meaning that individuals can have different understandings or perceptions of the message based on their individual backgrounds and experiences. This ambiguity can occur due to factors such as cultural differences, personal biases, or nuanced language usage.

Question 19

Although we are never really free from media's influence, when we contest the culture, we, _____________ , determine our own stories.
A) not the media industries
B) with the help of our various bounded cultures
C) given our individual bringing up
D) in addition to our cultural elites
E) with the help of advertisers

Accepted Answer

The phrase "contest the culture" suggests that the individual is actively resisting the dominant messages and narratives presented by the media industries. Therefore, it can be inferred that the individual is taking control of their own stories and not relying on the media industries or advertisers. Option B implies that the individual is still bound by their cultural background, which may limit their freedom to create their own stories. Option C is not relevant as it does not address the question of media influence. Option D is not relevant as cultural elites do not determine the stories of the wider population. Option E implies that the individual is relying on advertisers, which is not consistent with the idea of contesting the culture.

Question 20

In the American commercial mass media system, ______________.
A) we are the product
B) we are the consumers
C) we have ultimate power over what ultimately appears as content
D) content producers cater primarily to our wants and needs
E) we are the medium

Accepted Answer

In the American commercial mass media system, audiences are often considered the product because media companies sell access to viewers to advertisers.

Quiz 10: Mass Communication

_______________ demonstrating the fear of globalization that other countries often express.

_________theory argues that people learn through observation.

___________ theory argues that in exchange for a great degree of freedom, media have a responsibility to serve the public.

____________ theory argues that media industries serve to support structure, but people's agency can have influence.

Little Timmy sees cartoon Tom hit cartoon Jerry with a big stick, and later, when frustrated by playmate Little Arthur, strikes him with his plastic pail and shovel. Timmy has __________ what he saw in the cartoon.

___________ is the increasing amount of commercial content appearing in all media.

One way to grasp the true influence of mass media is to understand its power as cultural _____________ who shape our ideas, feelings, and thoughts through the messages they send, ultimately shaping and defining our realities.

In the mass communication process, the vehicle conveying the message is the ________.

Critical cultural theorists believe that the reality of our social world is the product of the interaction between ___________.

Neo-Marxism differs from traditional Marxist theory in that in contemporary times elites exert their influence not through ownership of the , but by their control of the_.

Advocates of social cognitive theory would most likely make which of the following claims?

In the American commercial mass media system, the real customers, the people whom media producers must ultimately satisfy, are the __, not the .

__________ theory argues that people see the world as a more dangerous place because of the heavy exposure television gives to crime and violence.

According to technology writer Dan Gilmor, because we are no longer mere recipients of media content; we are also creators, we have become the ___________.

An important distinction between interpersonal communication and mass communication has to do with feedback. In interpersonal communication it is _; in mass communication it is _.

Mass communication messages tend to be ____________ than those typically found in interpersonal communication.

One similarity between mass communication and interpersonal communication is that their messages often are ___________; that is, they can be interpreted in many ways depending on the receivers' fields of experiences.

Although we are never really free from media's influence, when we contest the culture, we, _____________ , determine our own stories.

In the American commercial mass media system, ______________.