_____________ has allowed more viewing choices overall as more media outlets compete for audience attention. Audience members' interests can be met more easily as content makers now worry less about reaching the largest possible audience and can focus on winning over a specific group of content consumers.
A) Globalization
B) Convergence
C) Audience fragmentation
D) Concentration of media ownership
E) Media multi-tasking

Question

Quizplus · Accepted Answer

Audience fragmentation refers to the breakdown of the mass audience into smaller, specialized audience segments. This trend has allowed for more viewing choices overall as content makers can focus on catering to specific groups, rather than aiming for a broad, general audience. With audience fragmentation, individuals can find content that aligns with their specific interests and preferences more easily. Globalization (A) refers to the spread of ideas, culture, and commerce across borders, which can impact media consumption but is not specifically related to increased viewing choices. Convergence (B) refers to the merging of different media technologies and platforms, which can lead to new ways of consuming media but does not necessarily lead to an increase in viewing choices. Concentration of media ownership (D) refers to a situation where a small number of companies or individuals own and control a large portion of the media market, which can limit diversity and choice in media content. Media multi-tasking (E) refers to the practice of consuming multiple media sources simultaneously, which can impact media consumption habits but is not directly related to increased viewing choices.

_____________ Has Allowed More Viewing Choices Overall as More Media