In 2010, the video chain Blockbuster closed the last of its stores after falling victim to a growing number of video delivery methods such as downloads, streaming, and movies-on-demand. It was a victim of ____________ media technologies.
A) fragmented
B) hypercommercialized
C) concentrated
D) globalized
E) converging

Question

Quizplus · Accepted Answer

Converging media technologies refers to the merging of previously separate media technologies into one platform or device. This was the case with the rise of streaming and movies-on-demand, which converged with internet and digital technologies to create a new way of consuming media content. Blockbuster's failure to keep up with this trend ultimately led to its decline and eventual closure.

In 2010, the Video Chain Blockbuster Closed the Last of Its