The two rules to use in setting group prices are to charge higher prices to those _____ and charge lower prices to those _____.
A)with lower marginal benefit; with higher marginal benefit
B)who value the product more; who are especially price-sensitive
C)with low reservation prices; with higher reservation prices
D)with elastic demand; with unit elastic demand

Question

Quizplus · Accepted Answer

The two rules for setting group prices are to charge higher prices to those who value the product more (have a higher marginal benefit) and charge lower prices to those who are price-sensitive. This approach allows businesses to capture more revenue from those who are willing to pay more while still attracting customers who are more price-sensitive. Option B aligns with these two rules.

The Two Rules to Use in Setting Group Prices Are