Which of the following is NOT one of the three steps to take in segmenting customers into groups?
A)Divide the consumers into groups whose demand differs.
B)Charge higher prices to groups with more elastic demand.
C)Give discounts to chosen groups based on identifiable characteristics.
D)Base discounts on characteristics that are hard to change.

Question

Quizplus · Accepted Answer

The three steps to take in segmenting customers into groups are to divide consumers into groups whose demand differs, give discounts to chosen groups based on identifiable characteristics, and base discounts on characteristics that are hard to change. Charging higher prices to groups with more elastic demand is not one of the steps.

Which of the Following Is NOT One of the Three