A large department store advertises time-of-day discounts for particular items on a special sale day. The store is using _____ to create a _____ for the most price-sensitive customers to gain low prices.
A)bundling; segmentation
B)alternate versions; group pricing
C)fluctuating prices; hurdle
D)haggling; segmentation

Question

Quizplus · Accepted Answer

The scenario describes the use of fluctuating prices on a special sale day to create a hurdle for price-sensitive customers to gain low prices. This is an example of a pricing strategy known as hurdle pricing, which encourages customers to make purchases during specific times or conditions to get a lower price. This is different from bundling, alternate versions, and haggling, which are not mentioned or implied in the scenario.

A Large Department Store Advertises Time-Of-Day Discounts for Particular Items