Which of the following is NOT a way of creating a hurdle that will cause price-sensitive buyers to self-identify?
A)Offer coupons to redeem for discounts that inconvenience price-sensitive buyers.
B)Make a lower-price version that is available only after the product has been available for some time at a higher price.
C)Make a less appealing version of the product that is available at a lower price.
D)Find a verifiable, hard-to-change characteristic to group customers based on price-sensitivity.

Question

Quizplus · Accepted Answer

Options A, B, and C are all methods that allow price-sensitive buyers to self-identify by either going through some inconvenience for a discount, waiting for a price drop, or opting for a less appealing, cheaper version of the product. Option D, however, suggests finding a characteristic to group customers, which does not involve self-identification through their actions or choices related to price sensitivity.

Which of the Following Is NOT a Way of Creating