Kroger offers a discounted price on bottles of soda if customers buy four or more bottles. What kind of price discrimination strategy is this?
A)Segmentation
B)Group pricing
C)The hurdle method
D)Verifiable purchase

Question

Quizplus · Accepted Answer

The hurdle method involves offering discounts to customers who overcome some sort of "hurdle" - in this case, buying a minimum quantity of an item. This strategy is used to segment customers based on their willingness or ability to buy in bulk, thus allowing the seller to discriminate between different types of buyers and maximize profits.

Kroger Offers a Discounted Price on Bottles of Soda If