The massive amount of individual consumer data available digitally could lead to which of the following levels of price discrimination?
A)Group pricing
B)Bi-level pricing
C)Individual pricing
D)Segmentation fluctuation

Question

Quizplus · Accepted Answer

The availability of massive individual consumer data digitally enables firms to practice individual pricing, where different consumers are charged different prices based on their willingness to pay.

The Massive Amount of Individual Consumer Data Available Digitally Could