Consumer backlash against price discrimination often focuses on the issue of
A)profit.
B)consumers' needs versus their wants.
C)honesty.
D)fairness.

Question

Quizplus · Accepted Answer

Consumer backlash against price discrimination often centers around the perception that it is unfair. Consumers may feel that they are being charged different prices for the same product or service based on factors such as their income level, race, or location, rather than on the actual cost of providing the product or service. This can lead to feelings of resentment and a belief that the company is taking advantage of certain groups of customers.

Consumer Backlash Against Price Discrimination Often Focuses on the Issue