When differentiating its product, a company should strive to:
A)increase the demand elasticity for its product.
B)supply the underserved part of its market.
C)change the market demand for its product.
D)duplicate the features of rivals.

Question

Quizplus · Accepted Answer

By supplying the underserved part of its market, a company can differentiate its product and gain a competitive advantage. This can lead to increased demand and potentially higher profits. Increasing demand elasticity (A) or changing market demand (C) can be difficult and time-consuming, while duplicating the features of rivals (D) does not offer a unique selling proposition.

When Differentiating Its Product, a Company Should Strive To