To gain as many customers as possible, a seller should position its product to serve _____ while also being as _____ rival products as possible.
A)the average preferences; similar to
B)the average preferences; different from
C)an underserved segment of customers; similar to
D)an underserved segment of customers; different from

Question

Quizplus · Accepted Answer

An underserved segment of customers is a group of people who are not being adequately served by the existing products or services in the market. By positioning its product to serve this segment, the seller can gain a competitive advantage by meeting the needs of these customers. Being different from rival products also helps the seller to stand out from the competition and attract customers who are looking for something different.

To Gain as Many Customers as Possible, a Seller Should