Your company should position its product _____ its rival to attract as many customers as possible and _____ its rivals to reduce price competition.
A)far from; close to
B)far from; far from
C)close to; close to
D)close to; far from

Question

Quizplus · Accepted Answer

By positioning its product close to its rival, the company can attract customers who are already interested in the product or those who are considering the rival's product. However, by positioning it far from the rival, the company can differentiate its product and reduce price competition. Hence, option D is the best choice as it encompasses both strategies.

Your Company Should Position Its Product _____ Its Rival to Attract