In which of the following types of market structure is advertising used more intensively to increase demand for a company's product rather than market demand?
A)perfect competition
B)monopoly
C)imperfect competition
D)both perfect and imperfect competition

Question

Quizplus · Accepted Answer

In imperfect competition, firms have some control over the prices of their products, but there are still some competitors in the market. As a result, advertising is used more intensively to increase demand for a company's specific product, rather than just increasing overall demand in the market. In perfect competition and monopoly, advertising may still be used, but it is not necessarily used more intensively for one specific product.

In Which of the Following Types of Market Structure Is