Chantelle is a monopolist with a patent on her product. There is no close substitute. What would be her goal in advertising?
A)to increase demand in her market
B)to increase brand recognition
C)to reduce switching
D)to raise her share of the market demand

Question

Quizplus · Accepted Answer

As a monopolist with no close substitutes, Chantelle's goal in advertising would be to increase demand in her market, as she already has full market share.

Chantelle Is a Monopolist with a Patent on Her Product