When it is difficult for customers to assess quality prior to consuming a product, they tend to rely on _____ as an indicator of quality.
A)informative advertising
B)brand reputation
C)persuasive advertising
D)new experiences

Question

Quizplus · Accepted Answer

When customers cannot assess quality prior to consuming a product, they tend to rely on brand reputation as an indicator of quality. This is because a brand's image is built over time, and a positive reputation can indicate consistent quality and reliability.

When It Is Difficult for Customers to Assess Quality Prior