What distinguishes persuasive advertising from informative advertising?
A)Persuasive advertising relies on statistics summarizing customer reviews.
B)Persuasive advertising uses facts about the product to convey its excellence.
C)Persuasive advertising focuses on emotions and provides few facts about the product.
D)Persuasive advertising focuses on brand reputation by frequent reminders of awards won by brand.

Question

Quizplus · Accepted Answer

Persuasive advertising aims to persuade the audience to take a specific action, whether it's making a purchase or trying a new product. It focuses on emotions and uses psychological tactics to create a sense of urgency or desire for the product. Informative advertising, on the other hand, provides information about the product, such as features, benefits, and price, without necessarily being persuasive. It aims to educate the audience rather than persuade them. Option A and D may be used in informative advertising to support their claims. Option B may be used in both informative and persuasive advertising, but the main distinction lies in whether the advertisement aims to persuade or inform the audience.

What Distinguishes Persuasive Advertising from Informative Advertising