Question 1

Which of the terms below is NOT part of the definition of strategic communication?
A) Purposive
B) Deliberate
C) Advertising
D) Public Sphere
E) Agent

Accepted Answer

Strategic communication is defined as purposive, deliberate communication designed to achieve a specific outcome. Advertising is a specific form of communication that may be used in strategic communication but is not essential to the definition itself.

Question 2

Which of the following are considered the traditional sub-fields of strategic communication?
A) advertising
B) public relations
C) marketing communication
D) a and b only
E) all of the above

Accepted Answer

The traditional sub-fields of strategic communication include advertising, public relations, and marketing communication, encompassing a broad range of activities aimed at creating and delivering messages to targeted audiences to achieve specific objectives.

Question 3

Which model of communication is represented by a tornado?
A) The Transmission Model of Communication
B) The Constitutive Model of Communication
C) The Interpersonal Model of Communication
D) The Receiver/Sender Model of Communication
E) The Co-creation Model of Communication

Accepted Answer

The Constitutive Model of Communication sees communication as a process that creates and shapes social reality. This model rejects the idea that communication is simply a transfer of information from sender to receiver. The tornado can be seen as a representation of this model because it is not just an object that exists independently of humans. Instead, our communication about the tornado, including how we represent it and respond to it, helps to create our understanding of it and its impact on our lives.

Question 4

Which of the following statements best describes the "outside-in" approach?
A) Asking, what do we want from our stakeholders?
B) A focus on what leadership of an organization needs to accomplish.
C) The stakeholders are placed at the center of the communication process.
D) Becoming a more sensitive, ethical communicator
E) All of the above

Accepted Answer

The "outside-in" approach places stakeholders at the center of the communication process, meaning that communications are crafted based on what stakeholders need and want from the organization. Option A focuses only on stakeholders' wants and needs, while B and D do not directly relate to the outside-in approach. Option E is too broad and includes irrelevant statements.

Question 5

The macro level of strategic communication is also considered the communication level.

Accepted Answer

The macro level of strategic communication refers to the broader, organizational or societal level of communication strategy, rather than being synonymous with the term "communication level" itself, which can encompass various scopes including micro (individual), meso (group), and macro (organizational/societal) levels.

Question 6

Use the correct terms to complete the definition of strategic communication:
"Strategic communication is the practice of ___________ communication that a communication agent enacts in the public sphere on behalf of _________ to reach set goals."
A) Crisis, an organization
B) Deliberate and purposeful, a communicative entity
C) Media, non-profit organization
D) Interpersonal, movie star
E) Spontaneous, a corporation

Accepted Answer

Strategic communication refers to deliberate and purposeful communication that a designated communication agent enacts on behalf of a communicative entity, such as an organization or government agency, in order to reach specific goals. It involves careful planning and execution to achieve desired outcomes, and is not typically spontaneous or based on crisis management. The other options do not accurately describe the nature or purpose of strategic communication.

Question 7

In strategic communication examples of public sphere communication include:
A) Politicians to voters
B) Doctor to patient
C) Supervisor to employee
D) b and c only
E) None of the above

Accepted Answer

Public sphere communication refers to communication that takes place between individuals or groups in the public domain. Politicians communicating with voters is a clear example of this as it involves communication that takes place in the public domain and has the potential to impact the larger society. Doctor to patient or supervisor to employee do not necessarily take place in the public domain, making them less clear examples of public sphere communication.

Question 8

Activism, which refers to people who are communicating to make changes in society, is one of the domains of practice of strategic communication.

Accepted Answer

Activism is indeed one of the domains of practice of strategic communication, as it involves communicating with the intention of bringing about social or political change.

Question 9

What is the collective name for the people with whom strategic communicators interact and communicate?
A) Audience
B) Publics
C) Consumers
D) Stakeholders
E) Investors

Accepted Answer

The answer of What is the collective name for the...

Quiz 1: Introduction to the Theory of Strategic Communication

Which of the terms below is NOT part of the definition of strategic communication?

Which of the following are considered the traditional sub-fields of strategic communication?

Which model of communication is represented by a tornado?

Which of the following statements best describes the "outside-in" approach?

The macro level of strategic communication is also considered the communication level.

Use the correct terms to complete the definition of strategic communication: "Strategic communication is the practice of ___ communication that a communication agent enacts in the public sphere on behalf of _ to reach set goals."

In strategic communication examples of public sphere communication include:

Activism, which refers to people who are communicating to make changes in society, is one of the domains of practice of strategic communication.

What is the collective name for the people with whom strategic communicators interact and communicate?

Quiz 1: Introduction to the Theory of Strategic Communication

Which of the terms below is NOT part of the definition of strategic communication?

Which of the following are considered the traditional sub-fields of strategic communication?

Which model of communication is represented by a tornado?

Which of the following statements best describes the "outside-in" approach?

The macro level of strategic communication is also considered the communication level.

Use the correct terms to complete the definition of strategic communication: "Strategic communication is the practice of ___________ communication that a communication agent enacts in the public sphere on behalf of _________ to reach set goals."

In strategic communication examples of public sphere communication include:

Activism, which refers to people who are communicating to make changes in society, is one of the domains of practice of strategic communication.

What is the collective name for the people with whom strategic communicators interact and communicate?

Use the correct terms to complete the definition of strategic communication: "Strategic communication is the practice of ___ communication that a communication agent enacts in the public sphere on behalf of _ to reach set goals."