Which of the following is the first step in the strategic communication process?
A) resources
B) programming
C) research
D) action
E) setting objectives

Question

Quizplus · Accepted Answer

Research is the first step in the strategic communication process as it involves gathering information about the target audience, the message, and the communication channels to be used. This helps in identifying the key issues, developing effective strategies and tactics, and measuring the success of the communication campaign. Without proper research, the communication efforts may be ineffective or even harmful.

Which of the Following Is the First Step in the Strategic