If a researcher wants to measure the unaided awareness of Ocean Spray Cranberry Juice, they should provide a list of juice brands, including Ocean Spray, to a sample of consumers and ask them which ones they are familiar with

Question

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To measure unaided awareness, the researcher should ask the consumers if they are aware of any cranberry juice brands without providing a list to choose from. This will enable them to identify the brands that come to mind without any prompting.

If a Researcher Wants to Measure the Unaided Awareness of Ocean