Which one of the following strategic communication tools is carried on the mass media and paid for by an identified sponsor?
A) publicity
B) sales promotion
C) interpersonal
D) advertising
E) none of the above

Question

Quizplus · Accepted Answer

Advertising is the only strategic communication tool that is carried on the mass media, such as television, radio, newspapers, or magazines, and paid for by an identified sponsor. Publicity refers to unpaid media coverage, sales promotion includes activities that incentivize consumers to make a purchase, and interpersonal communication involves conversations between people.

Which One of the Following Strategic Communication Tools Is Carried