The document that sets the stage for planning by collecting all of the important information about the brand, organization, competition and customer in one place is called a
A) Media plan
B) ROPE analysis
C) SWOT analysis
D) Situation analysis
E) Account planner

Question

Quizplus · Accepted Answer

A situation analysis collects all the important information about the brand, organization, competition, and customer in one place, setting the stage for planning. A media plan is a specific plan for how and where to advertise, ROPE analysis is a measurement framework, SWOT analysis assesses Strengths, Weaknesses, Opportunities, and Threats, and an account planner is an individual who works in advertising research and strategy.

The Document That Sets the Stage for Planning by Collecting