When Cadillac promotes "the feeling of luxury," they are featuring nonfunctional attributes of the brand.

Question

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Nonfunctional attributes refer to intangible features or benefits of a product or brand, such as emotions, aspirations, or perceptions, that are not directly related to its functional performance or characteristics. In the case of Cadillac, promoting "the feeling of luxury" is an example of a nonfunctional attribute that appeals to customers' desires for status, elegance, and sophistication, rather than specific functional benefits, such as speed, safety, or fuel efficiency.

When Cadillac Promotes "The Feeling of Luxury," They Are Featuring