Return on investment for a campaign is
A) a non-financial outcome
B) impossible to calculate in strategic communications
C) a media metric
D) the profit or loss in dollars that a client receives as a result of the campaign
E) Audience impressions
Correct Answer:
Verified
Q1: A type of campaign scheduling that presents
Q2: All but which of the following could
Q4: Research is conducted during which phase of
Q5: Campaign evaluation measures the outcomes and outputs
Q6: In a traditional campaign budget, the element
Q7: The two types of campaign evaluation that
Q8: In campaign evaluation, Business Results include all
Q9: A budget should never be part of
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