The two types of campaign evaluation that happen at the end of a campaign are _______, which compares the final results to the benchmarks set at the beginning of the campaign and __________, which describes what was learned from the campaign, what worked and what didn't work.

Question

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The two types of campaign evaluation are summative, which compares the final results to the benchmarks set at the beginning of the campaign and formative, which describes what was learned from the campaign, what worked and what didn't work. Choice B is the only option that correctly identifies these two types of evaluation.

The Two Types of Campaign Evaluation That Happen at the End