Compared to qualitative researchers, QUANTITATIVE researchers are more likely to
A) try to maximize ecological validity.
B) focus on the average behavior of people in a population.
C) study behavior in its natural context.
D) focus on individual experience.

Question

Quizplus · Accepted Answer

Quantitative researchers focus on collecting and analyzing numerical data to draw conclusions about the average behavior of people in a population. They are less concerned with studying behavior in its natural context or individual experience and are more likely to use controlled experimental designs to maximize the internal validity of their findings.

Compared to Qualitative Researchers, QUANTITATIVE Researchers Are More Likely to