Compared to quantitative researchers, QUALITATIVE researchers are more likely to
A) study behavior as it naturally occurs.
B) focus on identifying cause-and-effect relationships among variables.
C) try to maximize internal validity.
D) focus on the average behavior of people in a population.

Question

Quizplus · Accepted Answer

Qualitative researchers often use methods such as observations and interviews to study behavior as it naturally occurs, rather than manipulating variables in a controlled setting as quantitative researchers do. They aim to understand the complexities and nuances of human experience and behavior, rather than identifying cause-and-effect relationships or generalizing to a population. They may sacrifice internal validity in order to achieve external validity and capture the richness of the data.

Compared to Quantitative Researchers, QUALITATIVE Researchers Are More Likely to