Techniques for increasing response rates in online surveys include
A) letting potential respondents know the survey is coming and why it is being conducted.
B) emphasizing that opportunities to respond are limited and that others have already completed the survey.
C) making the questionnaire short and easy to complete.
D) all of the above.

Question

Quizplus · Accepted Answer

All of the above techniques have been proven to increase response rates in online surveys. Letting potential respondents know the survey is coming and why it is being conducted can increase their motivation to participate. Emphasizing that opportunities to respond are limited and that others have already completed the survey can create a sense of urgency for participants. Making the questionnaire short and easy to complete can reduce the burden on participants and increase the likelihood that they will complete the survey. Combining all three of these techniques can result in the highest response rates.

Techniques for Increasing Response Rates in Online Surveys Include