Which of the following is false with regards to customer relationship management (CRM)?
A) Effective implementation of a CRM strategy requires an appropriate business philosophy.
B) CRM requires a customer-centric business philosophy.
C) CRM applications can enable effective customer relationship management.
D) Effective implementation of a CRM strategy requires integrated cross-functional business processes.
E) Successful firms tend to focus on the CRM technology first and then try to adapt their strategy, philosophy, process and capability to fit the technology.

Question

Quizplus · Accepted Answer

The statement "Successful firms tend to focus on the CRM technology first and then try to adapt their strategy, philosophy, process and capability to fit the technology," is false. Successful implementation of CRM requires a customer-centric philosophy, integrated cross-functional processes, and effective CRM applications. Technology should be chosen based on the business needs and implemented in a way that supports the overall CRM strategy.

Which of the Following Is False with Regards to Customer