For most marketing communications strategies, the main communication tools are
A) sales promotion or advertising.
B) publicity or public relations.
C) personal selling or sales promotion.
D) advertising or personal selling.
E) publicity or personal selling.

Question

Quizplus · Accepted Answer

Advertising and personal selling are the main communication tools for most marketing communications strategies. While sales promotion, publicity, and public relations are also important, they are typically used in conjunction with advertising and personal selling. Advertising allows for mass communication to a wide audience, while personal selling can provide personalized communication to individual customers. Together, they can create a comprehensive communications strategy that effectively reaches and engages with target audiences.

For Most Marketing Communications Strategies, the Main Communication Tools Are