___ _ is the only promotional tool that consists of personal communication between seller and buyer.
A) Sales promotion
B) Personal selling
C) Advertising
D) Public relations
E) Publicity
Correct Answer:
Verified
Q28: A target market can be defined as
A)
Q29: The company's marketing strategy includes a marketing
Q30: A company's marketing communications strategy consists of
Q31: Personal selling, advertising, sales promotion and publicity
Q32: For most marketing communications strategies, the main
Q34: Major advantages of personal selling include all
Q35: Personal-selling driven marketing communications strategies are most
Q36: What is the major disadvantage of personal
Q37: The preferred marketing communications tool for business
Q38: Which of the following statements regarding the
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