Personal-selling driven marketing communications strategies are most appropriate when
A) low cost per contact is important.
B) size of the audience is large.
C) message flexibility is important.
D) repetitive contact is important.
E) control of the message is important.
Correct Answer:
Verified
Q30: A company's marketing communications strategy consists of
Q31: Personal selling, advertising, sales promotion and publicity
Q32: For most marketing communications strategies, the main
Q33: _ _ is the only promotional tool
Q34: Major advantages of personal selling include all
Q36: What is the major disadvantage of personal
Q37: The preferred marketing communications tool for business
Q38: Which of the following statements regarding the
Q39: All of the following would suggest the
Q40: Advertising driven marketing communications strategies are most
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