Advertising driven marketing communications strategies are most appropriate when
A) trying to close the sale.
B) the message timing is important.
C) message flexibility is important.
D) repetitive contact is important.
E) reaction speed is important.

Question

Quizplus · Accepted Answer

Repetitive contact is important in advertising-driven marketing communications strategies because it allows the message to be reinforced over time, increasing the likelihood of recall and recognition by the target audience.

Advertising Driven Marketing Communications Strategies Are Most Appropriate When