Personal selling driven strategies are appropriate when
A) the market consists of only a few buyers scattered rather thinly over an area.
B) a professional buyer is involved and does not need much information.
C) the product is complex.
D) the purchase is relatively unimportant.
E) service after the sale is not necessary.

Question

Quizplus · Accepted Answer

Personal selling driven strategies are most appropriate when the product is complex, and a lot of information is needed to convince and educate potential customers. Personal selling also allows for direct communication and customization of the message to fit the individual customer's needs. In situations where the purchase is relatively unimportant, service after the sale may not be as necessary, and other marketing strategies like advertising may be more effective. Additionally, personal selling may not be necessary when there are a large number of buyers or when a professional buyer is involved and does not require much information.

Personal Selling Driven Strategies Are Appropriate When