The buying situation that poses the most problems for the buyer is the
A) modified rebuy buying situation.
B) similar task buying situation
C) new task buying situation.
D) ongoing-project buying situation
E) straight rebuy buying situation.

Question

Quizplus · Accepted Answer

The new task buying situation poses the most problems for the buyer because it involves purchasing a product or service for the first time, which requires extensive research and evaluation of options. The buyer has to gather information about the product or service, evaluate different suppliers, and make a complex decision. This process is time-consuming, risky, and involves a high degree of uncertainty, which makes it challenging for the buyer. The other options are less problematic as they involve either simple or routine purchases or purchases with some level of familiarity or experience.

The Buying Situation That Poses the Most Problems for the Buyer