The decision-making process in a new task buying situation is often referred to as
A) extensive problem solving.
B) excessive problem solving.
C) routinized response behavior.
D) limited problem solving.

Question

Quizplus · Accepted Answer

The decision-making process in a new task buying situation, where the consumer has no existing knowledge or experience with the product or service, typically involves extensive problem solving. This means that consumers will gather information about the product or service, consider various options, evaluate alternatives, and make a carefully considered decision that is likely to involve significant time and effort.

The Decision-Making Process in a New Task Buying Situation Is