Roles that buying-center members might play in a particular purchasing decision include all of the following except
A) purchasers.
B) producers.
C) influencers.
D) users.
E) deciders.

Question

Quizplus · Accepted Answer

Producers are not typically members of the buying center. The other options (purchasers, influencers, users, and deciders) are all potential roles that members of the buying center may take on in a purchasing decision.

Roles That Buying-Center Members Might Play in a Particular Purchasing