Which of the following statements regarding a buying center is true?
A) The roles of buying-center members are generally pointed out to the seller ahead of time.
B) Each individual may perform more than one buying center role.
C) The purchasers buying role always includes making the final purchase decision.
D) Each buying role is performed by only one individual at a time.
E) The buying center is always formally designated on the company's organization chart.

Question

Quizplus · Accepted Answer

Each individual may perform more than one buying center role. This is true because a person may have expertise or authority in multiple areas, and may thus fulfill multiple roles within the buying center.

Which of the Following Statements Regarding a Buying Center Is