If buying-center members want to reduce purchase risk and protect job security, they might
A) buy the lowest-priced alternative offered.
B) buy the product with the record of fewest breakdowns.
C) buy the product with the lowest operating costs.
D) buy a product that they are told uses state-of-the-art technology.
E) buy the product with the most well-known brand name.

Question

Quizplus · Accepted Answer

The Answer of If buying-center members want to reduce purchase risk and protect job security, they might
A) buy the lowest-priced alternative offered.
B) buy the product with the record of fewest breakdowns.
C) buy the product with the lowest operating costs.
D) buy a product that they are told uses state-of-the-art technology.
E) buy the product with the most well-known brand name.

If Buying-Center Members Want to Reduce Purchase Risk and Protect