The buying center member who provides input for the purchasing decision is referred to as the
A) initiator.
B) gatekeeper.
C) influencer.
D) decider.
E) purchaser.

Question

Quizplus · Accepted Answer

The influencer is a member who provides input, suggestions, and recommendations that influence the final purchasing decision. They do not have the final decision-making power but can influence the decision by providing information or expressing their preferences. The initiator is responsible for recognizing that a purchase needs to be made, the gatekeeper controls the flow of information to the buying center, the decider ultimately makes the final decision, and the purchaser executes the actual purchase.

The Buying Center Member Who Provides Input for the Purchasing