Sales strategy should be based on an understanding of all of the following critical elements of organizational buyer behavior except
A) buying needs.
B) buying discrimination.
C) buying process.
D) buying situation.
E) buying center.

Question

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Sales strategy should be based on an understanding of all of the critical elements of organizational buyer behavior - buying needs, buying process, buying situation, and buying center. Buying discrimination is not a critical element of organizational buyer behavior.

Sales Strategy Should Be Based on an Understanding of All