The decision-making process in straight rebuy buying situation is often referred to as
A) extensive problem solving.
B) routinized response behavior.
C) rapid response behavior.
D) limited problem solving.

Question

Quizplus · Accepted Answer

Straight rebuy buying situation involves purchasing the same product from a known and established supplier without any significant decision-making process. As the buyer is already familiar with the product and supplier, there is no need for extensive problem-solving or limited problem-solving, as the decision to buy is based on routine or habit. Hence, the decision-making process in straight rebuy buying situation is referred to as routinized response behavior.

The Decision-Making Process in Straight Rebuy Buying Situation Is Often