Which of the following marketing mix situations would not indicate that an emphasis in personal selling would be appropriate?
A) The channel system is relatively short and direct to the end users.
B) The final price is negotiated between the buyer and seller.
C) The product is complex and requires customer application assistance.
D) The product needs to be "pulled" through the channel of distribution.
E) The selling price or quantity purchased allows an adequate margin to support the selling expenses.

Question

Quizplus · Accepted Answer

Personal selling is less emphasized when a product needs to be "pulled" through the channel of distribution. This scenario typically relies more on advertising and consumer promotion to create demand that compels retailers to stock the product.

Which of the Following Marketing Mix Situations Would Not Indicate